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Changes: opportunities’ and fears behind the growth of the Internet.

Winning by seizing the opportunities'

January 25, 2010 | Doing business

Winning by seizing the opportunities’

Internet is the responsable of many of the changes that the economy is experiencing in all areas but the Web is still too pointed when speaking of the usual few topics:
is cited the Net, only to remember its negative effects on publishing traditional and when we talk about piracy but we forget that all the existing production process and the changes that have been running for years, are inextricably linked to Web technologies

As we talk about disintermediation business or opportunity ‘for those who can’ upgrade ‘to remain competitive, we speak of the Internet and the winners of today and especially tomorrow, will be those who manage to’ use ‘technology to their advantage and know’ change ‘way of working and’ produce ‘in line with changes not only technical, that the Web imposes.
The new entrepreneurs, will be able to understand the changes involving the consumer (and not only suffer the effects of this).
Consumers today, thanks to the Web, are more and more informed, prepared, and are demanding more and more possibilities to choice.
So here wants to make the entrepreneur will have a vision Web-oriented, not only from a technological standpoint but what about the mentality .

Open a Business : choose your field of activity (a niche), but understand (know) the potential market

When asking us for advice on opening a business, we responded that the choice of field of activity is not only the responsible for the success of a company.
As we stressed in the first episode dedicated to disintermediation, the action of the entrepreneur is decisive, that the hero of success is and and will remain always : the entrepreneur, with his capacity to know its territory ( market), its people (customers) and the ability ‘to mix the ingredients, knowing the determination of any amount’ and the timing of his actions, so ‘as a good cook or a baker knows to change the doses of ingredients, in relation to external conditions (seasons, temperature, different local ingredients, etc..).

Internet: the real protagonist of this period

As we have already said,  Internet with its changes, is influencing the choices of consumers.
The new entrepreneurs, must, in carrying out its business plan, consider how to benefit from these changes and starting from the difficulty ‘that many companies have today, the most capable, able to ‘fit’ into segments and sectors, even traditional, for ‘bring’ their solution, with new formulas that understand the new needs that customers have in the Internet age and to achieve solid companies and able to confront with the future that it is already among us.

Good job

Andrea Figoli