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Start a pet shop: fifth part.

Ideas to open a store: Open a pet shop

July 21, 2010 | Doing business

After a long succession of Information concerning the bureaucratic and about the training to open a shop, let’s give you some useful advice to develop physically activity.

OPEN A PET SHOP: THE STORE

A pet shop, as say the same name, first, is a store that sells pet products. Even if you decide to go with a website, the local head office, management and warehouse, they must exist.

A pet shop, small but well equipped with products and accessories, it should have a minimum area of 40 square meters (offices, racks of sale or depot). The investments that will be done is about on the premises (purchase), in the furnishing and delivery of products to sell, in addition to the fixed costs of utilities (electricity, telephone), any rent and the staff. A small pet shop, requires a figure of a member and one employee.

If you decide to offer additional services, such as home food delivery, transportation, animal or pet sitting, you can resort to external partners through cooperation agreement or occasional project contracts. Be careful not to abuse these tools for the regulation of labor relations. The casual employee may not carry more than 30 performances a month or greater than the annual income of 5000 euros, the project contract provides, however, an agreement between owner and employee based on a specific project for a specified period of time and a certain fee. If the pet shop, requires the presence of a permanent employee, for store hours, duties and obligations with internal recruitment will be through employment contract for a specified or unspecified time.

We can say, here, that the tools so-called “flexible” , they may serve the employer for the star-up phase of the company, where work, of course, is not a lot.

When it will conduct a development scheme, the presence of a permanent employee, to take just opened the shop and replace the holder, will be essential, or you must request the assistance of outside professionals with VAT.

OPEN A STORE FOR PETS: THE LOCATION

The shop will be launched in a country or town with at least 40 000 inhabitants; some data also suggest 20,000. The important is that the competition is not exaggerated and that they are areas of special interest tourism and trade. Before identifying the ideal location of the pet shop, we need to study the potential market, know the number of pets per capita, distribution, competition, and (we had mentioned in the first episode), the habits of the owners treat their animals as nutrition, cleaning and care. The strategic location to open a pet shop, are also big cities, choosing areas where there are no competitors, but only a good number of families with animals, but also the tourists, whose accommodations are organized in time for the persons and also for their ’4-legged friends.

If you decide, to sell in the store, also Pharmaceuticals, medecines, as well as feed and supplements, the minimum size of the shop, goes to about 60 square meters. The minimum investment for the implementation of the pet shop is about 50 000 euro per 100 square meters. In order to fall within a reasonably acceptable from the investment, must also consider the charge to be made on products that must be around at least around 50 -60% of the purchase price. Nothing prohibits making discounts and promotions to build customer loyalty, better, however, agree on the price reductions with supplier firms, in order to respect the proper proportions of reloading.

OPEN A STORE FOR PETS: THE MANAGEMENT OF THE SERVICES

For ancillary services, such as pet taxi, can think of subscription rates for a fixed number of rides, even for pet sitting, you may want to ask the customer a subscription for a certain amount of support period. As for grooming, although in this case, are preferable to define a tarif for service, to provide a service a bit as tariffs Hairdresser.

For the home delivery, for example, it would not interesting to pay the delivery of a single box, better define a minimum amount of deliveries. Another way to create a pet shop is profitable to bet on services most needed, such as home care and transportation for the high demand by owners of older animals. The sale of dietary products and drugs for species other than dogs and cats, or fish feed, are niche markets to consider in your pet shop. To find customers, the best form of advertising is word of mouth represented by veterinarians. And ‘useful, therefore, contact your veterinarian and leave the area in the waiting room of his study of leaflets which give the owners know of the existence of your store, this is physically and online.

Bibliography:

Corriere.it

http://www.vepafarm.it/franchising/index.php

Sources of images:

http://www.flickr.com/photos/ondablv/1383178100/

http://www.flickr.com/photos/voirella/3248126020/