Quali sono le attività redditizie on line?

Abbiamo visto prendere piede iniziative di ogni tipo : social network, portali orizzontali, blog di ogni tipo, piattaforme di e-commerce, giornali cartacei tradizionali che hanno ampliato il numero dei servizi e degli utenti attraverso l’apertura del sito, siti di incontri, motori di ricerca, ecc..

Le iniziative mirate all’apertura di un business on line, sono ormai dilatate a 360° ed interessano quindi tutti i campi di attività. Infatti, troviamo maggiore o minore affollamento di iniziative a seconda della tipologia di settore ma è veramente difficile incontrare aree di attività completamente prive di soluzioni web mirate a quel settore.

Avviare un business on line : quali sono i settori migliori?

In assoluto, non è possibile definire con certezza un settore più redditizio rispetto ad altri od un campo di attività Web più facile rispetto ad un altro.

Le motivazioni di questa considerazione, derivano dal fatto che incontriamo ottimi esempi di successo in alcuni campi e nello stesso tempo, nel medesimo settore, incontriamo moltissimi casi di insuccesso.

Quindi, non si tratta solo di verificare l’area ed il settore di attività.

Nella capacità di sviluppare un business di successo on line, subentrano infatti una serie di parametri ulteriori, tra cui :

• aver identificato una nicchia precisa rispetto ad un segmento più ampio;

• essere riusciti a definire una tipologia di business vincente ed un ‘modello’ di sostenibilità economica di questa attività. Infatti, una buona parte delle iniziative Web, non riesce a proseguire il proprio cammino a seguito della ‘debolezza’ del proprio modello di ‘monetizzazione’ cioè la capacità a generare fatturati ed utili continui nel tempo;

• poter identificare i veri bisogni e le reali necessità dell’utenza e riuscire a trasformarli in risposte concrete sotto forma di servizi offerti on line. La capacità di realizzare soluzioni e risposte concrete ed utili attraverso la creazione di un business on line, è la vera forza di un imprenditore Web come di qualunque imprenditore tradizionale che si trova impegnato in qualsiasi campo di attività anche in attività non prettamente Web;

• riuscire a distinguersi da altre proposte con un progetto innovativo. Questo, non significa creare per forza solo cose estremamente nuove, bensì, anche e sopratutto riuscire a proporsi con soluzioni utili e distinguibili rispetto ad altri;

• avere la capacità di guardare al futuro e nel contempo, sapersi muoversi nel presente con rapidità ed efficacia.;

• altro;

Sviluppare dei business on line redditizi, talvolta è più complesso di quanto in genere si voglia far intendere. Infatti, le iniziative avviate on line, stanno crescendo enormemente come numero ma sono gravate da un insieme di criticità che fanno riferimento ai punti che abbiamo elencato più sopra.

Si continua nella seconda parte richiamando alcuni esempi.

Continua.

Happy monday,

There was once the static websites that were updated after a long time since the last change made.

Then, companies have begun to understand the importance of the Web to develop its business, beginning to make available information and doing updating to their sites periodically.

Today, businesses that are (or want to do) of their website, a platform for doing business, must increasingly take into account the users ‘mobile’: namely that the growing number of surfers who use mobile phones (smart phones and the like), to connect to the Net

Portals successful : business ideas for new users

New users, do not mean additional users, but the same users who surf the Internet from their mobile phone and have a range of needs and requirements that do not express when browsing from a normal PC.

In a sense, so perhaps a bit simplified, it is like offering to new users of scooters, which until yesterday, they were traveling only in car, a whole series of new solutions or new ways of enjoying some services for the scooter!

This may mean for those that produce Web contents, come up with additional solutions and services that meet a range of needs still apparently unexpressed in the more number of cases, are still awaiting a response.

For the entrepreneurs who are looking for new spaces, opens a market rich and interesting but open only for those who can/wants seize these opportunities!

Good job.

Andrea Figoli

As history, it could be called a classic of world Web

If nothing else, the fact that hundreds or thousands of sites with zero point zero of contents, in terms of quality, exploiting the visibility on search engines, to become containers of any type of advertising.

Make money online with the advertising : what is changing.

Create sites for only peppered with advertising, is a game where even professionals with skills and knowledge, have not renounced to prove in the past!

After all, buying a domain that references a name or a requested service, put on a page with advertisements (see, for example: Ad Sense) and so : here you are an annuity made from a number of surfers of passage who click on ads, found on that page.

Of course, this is a business that is shrinking and is testified by the data overall decrease in the value of ctr (the percentage of clicks), and sometimes the eCPM (refers to the cost to show an ad) and thus a decrease in income for bloggers and websites that monetize this system.

Obviously, there are many sites that offer quality content and often, they compete in terms of visibility and access to advertising revenue with Web sites and platforms that we have described above.

Make Money with Internet advertising: being found and define its role

Indeed, to date, the visibility and advertising hoarding, was based more than on the value of the host site (the value of its contents, reliability and continuity of his work, etc..), only on the quantitative elements and related to the mere visibility on the Web

In the future, however, things do not seem destined to last in this manner.

The changes are going in this direction:

increase of the content on the Web and then increasing competition to become visible by the content producers (publishers, bloggers, etc.).

reduction of ctr (the percentage of click on ads).

So there may be a decline in the profitability of many of the sites that work with the form of pay per click.

Need by advertisers to find containers and qualitatively valid, even better, where to place their advertising.

Need by the small Web publishers to seek additional forms of monetization to support their projects and to cope with possible declines in the performance of traditional advertising (see the pay per click), and to secure new and alternative forms of revenue.

More and more weight by the big companies (like it happens in every area!) than the small projects and Web sites, and thus increasing capacity by some bog Web companies to collect resources than the small companies.

This effect could increase further in coming years with a negative impact on some micro and small businesses.

So, watch out for changes!

Image source:

asb.unisi.it

Forty years ago there were small shops, mostly family-run stores.

Then came the great distribution and we know what happened (we talked about in many of our posts).

Open an e-commerce: what do you can open?

It is also started in Italy, the phase 2 of the development of the e-commerce.

What does this mean?

It means that in addition to small, very small and rarely medium presence of e-commerce sites, now is arrived the first major competitor that is likely to put in crisis many of the projects and Web sites that are currently present, but in most cases, with little or insufficient business and with strategies that are still unclear.

Having to distribute products that are also in the catalog of a major competitor as Amazon.it, threatens to wipe out any potential competitor who can not offer a price better than the largest logistics operator on line.

In a sense, as we have introduced the beginning of this post, we are in a situation similar to that of several years ago, when the first supermarket, opened its doors in the Italian roads.

The difference, is that we will not have to wait years to see the changes at the level Web

Indeed, the presence of a few large players, is foreclosing many fields of action to small and medium players, already in some areas.

This, we have already occurred it, with the arrival of Ebay in the field of auctions.

To contrast effectively Ebay in its segment, it seems that are remained only a few players.

Indeed, the availability of resources, visibility and contacts, begins to be crucial in certain market segments.

Open an e-commerce: how to move

The suggestions are similar to those that were given to small shops:

specialization : that is niche products, with products not available in the catalogs of the big players;

sales support services that make the customer feel satisfied and later also supported in the post sale phase;

define the brand in a clear manner. That is not to be one of the many anonymous e-commerce sites!

Great adaptability and willingness to always put into question.

Make your site not only a platform for e-commerce but a point of reference in order to offer something more.

Image source:

blog.libero.it

It will happen to many of search in the engines to look for a restaurant or a real estate agency on a city or a small town, putting the words in the search engine: the location and the sector of activity and then between the answers , find in the first three pages, addresses of portals or aggregators but none or at least only a few responses about individual businesses.

That is, if I write real estate agency Santa Margherita Ligure on Google or something else, I find a series of results that I offer portals of various kinds (especially property) and only marginally and limited i find sites of real estate agencies.

That means that as more pass the time, being found on the web for a small business, it becomes increasingly difficult and from many years, we are witnessing a struggle between portals and content aggregators who are competing for visibility on the front pages of the engines research.

Create a portal to success: to be visible online.

To understand the opportunities available and which sector provides, profitable spaces, we begin to make a mapping and analysis of the proposals on the Net

There are many types of portals and aggregators for all types of industry.

The housing market, is certainly one that has a greater range of platforms for Web publishing, followed by the tourism industry and after of the first two, there is a third reality of portals that we can define hybrids.

That is, they are sites that have both real estate and tourist contents.

Often, these portals have a local character, that are refered to areas / specific regions and have contents of real estate and tourist content.

Create a tourist/local real estate portal : how much do you earn?

The strong point is definitely in the ‘specialization’ for that area;

the weakness is the fact that in most cases, these initiatives are amateurs and the financial resources that are harvested from the operation of the Portal, are limited or otherwise, they complete the turnover of a small local Web company that manages Web site and at the same time, uses it as a promotional tool for the sale of its Web services in its area of influence.

So, in many cases, these initiatives are:

with marginal revenues

are complementary activity activities to other and and often managed in amateur modality.

This allows us to highlight another aspect that we must consider in the development of local portals (that often on a wave of enthusiasm, many times we tend to forget): the potential business that a local portal is able to generate.

If we look at some local portal, we realize that the items of revenue are due to:

sale of advertising space to publish the existence of assets (usually small or micro)

banners and other forms of advertising

From a simple analysis, we can determine (based on the number of activities that are hosted and the type of banner or advertisement on this site), around the hypothetical business generated by the Portal considered.

A second aspect concerns the potential of the area related to the ability to generate revenue.

Some years ago, we were asked to make an assessment for the construction of a local portal in a very prestigious area, very demand by the international tourism.

The expectations on the part of aspiring entrepreneurs were at odds with the facts.

The territory in question had about 600/1000 (depending upon the range considered) of small and micro business.

The absence of large potential sponsors.

The presence of other portals and specialized sites that from a long time were working in this area and had adquired many of those activities that were willing to pay for a web presence interesting.

At this point, was made a feasibility analysis.

Continue.

Appointment with the second part, devoted to local portals in general and the creation of portals of success.

Image source:

resource-web.net

I take a post from a site well known that a few days ago, has received a series of comments from many readers.

Making money with Internet: the illusions and concreteness.

In the post, it was emphasized how difficult it was to emerge with Internet projects in Italy, because of a little attention from venture capitalists and a local situation certainly not conducive to new initiatives, particularly those related to the Web

In the comments to the post, are appeared different views, some diametrically opposed to each other that were measured on the meaning of the glass half full and half empty and the real opportunity to achieve successful web projects.

Gaining with Internet: are there so many really innovative ideas?

Perhaps, one of the points which was not pursued in the various comments, is related to lack of projects with these features:

innovative

usefuls

The concept of utility, is related to the ability of these new projects to provide answers to questions and unexpressed needs.

The concept of innovation, refers to propose something ‘new’ that can really differentiate themselves from other sites, portals, forums already online.

Often, the new entrepreneur Web (as well as the traditional), tends to fall in love too much of its project, forgetting to compare its project with the market and assuming a success of his business despite everything.

Create successful sites: follow the traditional rules

Speaking to some aspiring new entrepreneurs Web, I sometimes got the impression that only rarely were followed the rules for developing any business project. Even on these same projects, we often are faced with: yet another photocopy of a portal, another blog on the usual topics, sites of chat meetings same as many others, ecc.

Often, it tends to privilege only the technical aspects, the graphics, but we must always remember that every business project (not only Web), must take into account as some two elements:

customers (the market)

customers (the market)

define which is the product (the service) offered

and about this, check the feasibility and naturally to develop the project.

Good job

Andrea Figoli

The provision of contents in the web is increasing and ever more content the big producers, are flooding the Web with news and information of all kinds, often low-profile.

Earning with a site: how to emerge?

This is the question that a little all publishers and content producers are asking, in particular, looking to the future.

Indeed, the difficulty to highlight its presence, its brand and guarantee a future for their business, will become increasingly pronounced with the passage of time and therefore is need to define some strategies or even better, you must define an action for avoid being assimilated to the ‘cauldron’ of information that is now circulating on the Net

Every day, a growing mass of content and less quality, are posted with the sole purpose of obtaining advertising.

While the advertising is providing growth opportunities for small and medium-sized publishers, on the other, the obsessive quest for visibility, are increasingly lowering the quality of content on the Web

BECOME PUBLISHERS ONLINE: THE FUTURE IS IN THE QUALITY.

As has happened in the traditional businesses, where competition from supermarkets and the flattening of many productions just to streamline costs and increase margins of large corporations, has made problems for small operators, even on the Web, there are situations in many cases, increasingly similars.

BECOME PUBLISHERS ONLINE: DIVERSIFY AND OFFER CONTENT UNIQUE AND ORIGINAL.

The small and medium-sized online publishers who think of chasing the big manufacturers of contents using the same strategy, will make the end of those many small artisan producers and agricultural in last years that they had flattened their work to the strategy of the big producers and big distributions. These strategies over time, tend to reward only the larger operators.

THE FUTURE OF SMALL PUBLISHERS ONLINE: MAKE CHOICES CLEAR AND COURAGEOUS

Who wants to have a future in an increasingly competitive environment, should make clear choices and give up looking for the small immediate feedback at all costs, geared its strategy on the future and trying to carve out a real space of vision, based increasingly on the quality and consistent choices.

Good job

Andrea Figoli

images sources:

nexus147.blogspot.com

pordemovie.iobloggo.com

Hello,

I take a discussed topic very much on the Web and also on traditional media.

Earning from a blog: which is a credible business model, namely:

how to make money with a blog and succeed in the future and to carve out a space of visibility

The increased supply of news on the Web and information of any kind, raises a number of points:

It’s always more difficult to get visibility or at least a visibility and a continued presence.

Advertising, say the research, is growing on the Web, but in future will be directed more and more toward those containers that they will ensure continuity over time and a presence in time.

Then:

Are and will be increasingly favored in the future, those containers, those blogs or platforms (to use other words or to extended to other concepts, thinking also to an evolution of the old blog to new realities) that will offer always innovative contents and also to able to adapt them on the mutations in place.

This does not mean that there will be space for micro bloggers in the future;

simply it will accelerate the pace of the players and who fails to take this step, as happened in the past to the pioneers of the Net (the old small providers!), with the arrival of big companies in the market for connectivity, will be back initially and then, who fail to really carve a niche ‘defensible’, will be condemned to a slow but progressive marginalization.

Earn from a blog: to be able to carve out a space of visibility.

This is the critical element that already some small bloggers (some of which are known), but now even so limited, increasingly in the future, they will face in an ever more heated.

The structuration and the increasing professionalization of many sites, will allow these more organized, to occupy spaces of increasing visibility at the expense of others (especially smaller ones!) and to have more and better attention from the advertisers than many micro bloggers.

Good job

Andrea Figoli

image source:

forum.ourdarkskies.com

From several months and particularly in recent weeks, listening to the mood of many bloggers, there is a very atmosphere tense.

Little bloggers, that is those who have a site and they post (that is regularly publish articles) on their space, are dissatisfied with the economic returns of their initiatives.

Earning on line : some clichés and some more diffused talks

This is one of the more speeches’ circulated:

‘It will end soon’ ADVERTISING ‘on-line and consequently the income of advertisements and then it is need to find new ways to monetize ‘…

It ‘true that for small bloggers, already now their revenues, are in most cases low and their future is not of great lights:

* There is a high concentration of blogs and in constant growth that produces similar content (the usual argument);

* Very often, the readers are the same producers of the competing blogs, and ends up creating a closed circle of readers which becomes’ a circle of experts that a content site aimed at new readers.

Then we must look to new players, more ‘available directly to’ spend ‘(through the purchase of e- books and a courses) or indirectly by clicking on ads’ and therefore capable of guaranteeing income to the blogger;

* Often, the talks which they have been in the blogs, are similars (although why is huge the amount of material and thus make themselves visible than others, is increasingly difficult);

* Also in terms of structural and impact, projects are similar enough that they are not differentiated a lot from each other.

In essence: Do not just write nice things and to receive some comments from some dear reader, when in the end the readers are also (and partly) competing bloggers who in turn, they turn to the usual audience.

You must have virgin pastures still intact, where you can move !

Otherwise, you take them out speeches like the one above that: it is right in part , but often come from a feeling of self consolation and to say:

‘I earn so little, and then you’ll see that even those who today earn enough, they stop earning’

… mal common means …

The problem for many small business sites and bloggers, is get out from the ropes and search : new green grasslands for occupy.

For example, for years, I also directed a computer company with thousands of calls every year for problems with email configuration, similar banalities ecc.

Issues that are key for small and medium sized businesses but often they find only a few interests from many ‘experts web’.

All the bloggers, seem to want to speak about how to index a site or what it collects from Ad Sense and little else ….. but tens of millions of Internet italian users and .. billion of the world, every day, in front of their pc, have other problems but everyone seems to want to become Seo!

Earning online : attention to the usual mistakes!

This reminds me a lot the nineties, when a few astute people, invented the profession of the trainer to ‘produce’ trainers.

In short, a money machine to distribute diplomas of trainer (at high prices) to new trainers who in turn must to train other people who in turn ….

And like a chain letter …… purpose with a lot of graduates and a dozen people with much money and …lots of greetings to all ..!

In this period were borned more ‘NLP experts’ that electricians or masons.

This is because, persons who payed the courses, in most cases, they attended at the prospect of becoming a trainer and then …. and so finished as how you can think.

But what he needs ….. the market now of tens of thousands of new seo every year??

Earning on line: what do the market needs?

But if companies are spending at this time two cents to register a domain, 1 euro and a little more to do a site and imagine you … to be indexed on search engines …. and how much is the real turnover of this market …..?

I advise you to develop sites about topics that are not adequately treated by other.

I talked about this because in many blogs, was coming out of the story:

.. in the future, the sites, will can not survive ‘by advertising’ but it is need to ‘become a leader, with a mass of people that follow you …..’

For some, it will surely be ‘so’: for 10, 20, 40? people (as in all things, and how ‘successful trainers’ in the past), but for another 20,000, 50,000 current blogger (besides those who will be born!) or owners of commercial sites …. I, a future as a prophet for all these, I see it.. very remote!

Earning on line : What type of business have to open?

So, as I shall have way of telling you in the next part, we must return to the basics of’ doing business ‘and really understand what you can’ do and how to move!

Therefore, it is always valid the rule: what do you sell (product) and where we sell (market / customer)

And staying within these rules, with great elasticity of course, you avoid falling into easy illusions.

Because the history, also in the economic sphere, is made of a continuous cycle, where at the end, you find the same habits and the usual mistakes that are made and repeated in slightly different form but with the usual formula and the same results: even for the few who gain and the the mass that , as usual lose.

Appointment in the next episode

Andrea Figoli

font images:

provincia.ap.it

elledici.org