Dopo aver trattato in lungo e in largo della formazione necessaria a diventare medico titolato a gestire un centro di medicina estetica, passiamo a parlare degli aspetti strettamente relativi all’avvio dell’attività, con la location ideale le attrezzature e la forma societaria. Iniziamo con l’ultimo aspetto che ci sembra utile, invece, esaminare per primo, al fine di comprendere la forma giuridica che può essere assunta da un centro simile. La sanità privata, come tutti sanno, ormai si sta orientando verso modelli di impresa e il titolare, oltre a essere un bravo medico dovrà anche proporsi come un abile imprenditore per essere in grado di fornire servizi efficienti e mirati alle esigenze dei pazienti e della clientela. In tale ambito anche la forma giuridica può rivelarsi essenziale per strutturare fin dall’inizio la tipologia del centro che si andrà a creare.

APRIRE UN CENTRO DI MEDICINA ESTETICA : LA FORMA SOCIETARIA

La forma societaria, inoltre, come per qualsiasi altra azienda, permette anche di ricevere specifici finanziamenti per l’avvio dell’impresa. Inoltre, dalla disamina della forma giuridica potremo capire anche l’iter burocratico che porta alla creazione del centro di medicina estetica. Da segnalare che anche i medici estetici possono operare all’interno di uno studio medico. La differenza tra centro medico o ambulatorio specialistico e studio medico è stata affrontata nella seconda parte del reportage dedicato al centro polidiagnostico. Le forme giuridiche di un centro di medicina estetica, invece, vanno di pari passo con le sue dimensioni. Per i centri più piccoli si usa la società in accomandita semplice, per quelli più grandi la società a responsabilità limitata e per quelli con filiali su tutto il territorio nazionale la società per azioni. Quest’ultimo caso è riservato a centri di medicina estetica di dimensioni molto grandi, con diverse filiali e con una struttura organizzativa molto estesa su tutto il territorio nazionale. I grandi centri di medicina estetica contano, spesso, più di 500 dipendenti. La Società in accomandita semplice (Sas) è la struttura societaria preferita da centri di medicina estetica con pochi soci, massimo due, in cui uno è il socio accomandatario e l’altro l’accomandante. La differenza tra questi due soci sta nel fatto che il primo risponde in solido con il patrimonio della società nei debiti verso terzi, mentre il secondo risponde solo nei limiti del capitale conferito. L’accomandatario ha anche il compito di amministrare la società, proprio per la sua maggiore responsabilità all’interno della stessa. La Sas è una società di persone e va costituita con atto pubblico o scrittura privata autenticata da un notaio. Entro 30 giorni dalla costituzione, la Sas va iscritta al Registro delle Imprese. Non esiste un capitale sociale minimo da apportare per la costituzione della società. L’investimento, pertanto, sarà legato alla portata degli oneri relativi alle varie componenti patrimoniali necessarie all’interno della struttura. La Società a responsabilità limitata ( Srl) è una società di capitali dotata di personalità giuridica, cioè i soci rispondono per le obbligazioni verso terzi, solo con il patrimonio aziendale. Si tratta di una forma giuridica che offre le maggiori tutele in caso di fallimento, ma è anche una forma che non è molto appetibile in caso di finanziamenti bancari. Certo, in questo caso stiamo parlando di un centro di medicina estetica e generalmente la medicina privata ha dei guadagni superiori rispetto ad altre tipologie di attività, ( ne parleremo nelle prossime puntate) quindi non ci sentiamo di escludere a priori la Srl, dalle simpatie delle banche. Tornando alla costituzione della società, la Srl viene preferita da centri di medicina estetica di medie dimensioni, dove si prevede l’assunzione di dipendenti e la collaborazione di diversi profili inerenti le varie prestazioni sanitarie offerte.

La Srl va costituita con atto pubblico, cioè redatto e sottoscritto alla presenza di un notaio. Entro 20 giorni il notaio dovrà registrare l’atto al Registro delle Imprese. Per la costituzione della Srl si richiede un capitale sociale minimo di 10 mila euro. Si prevede anche il versamento di almeno il 25% dei conferimenti in denaro presso una banca e la totalità dei conferimenti dei beni apportati. Nel 2003 alla Srl è stata offerta la possibilità di emettere titoli di debito simili alle obbligazioni per recuperare finanziamenti dai sottoscrittori. Questi debiti, chiaramente, comportano l’obbligo di restituzione da parte della società. Comunque si tratta di un’interessante opportunità per finanziare gli investimenti della struttura che saranno certamente consistenti. La costituzione della Società per azioni ( Spa) avviene sostanzialmente con le stesse modalità della società a responsabilità limitata, solo che il capitale apportato dai soci è formato da quote espresse in azioni. Il capitale sociale minimo da apportate è di 120 mila euro, il 25% di questo deve essere depositato presso una banca. Dal 2003 possono essere costituite società per azioni con un unico socio, dette società per azioni

unipersonali. Questa possibilità è prevista anche per le Srl. Per approfondire gli aspetti giuridici e fiscali delle forme societarie esaminate rimandiamo ai seguenti link di approfondimento:

www.amministrazioneaziendale.com/societa-in-accomandita-semplice.php

www.arcidonna.it/eurodonna/impresa/Societa/Sas.html

http://it.wikipedia.org/wiki/Societ%C3%A0_a_responsabilit%C3%A0_limitata

http://it.wikipedia.org/wiki/Societ%C3%A0_per_azioni. Sotto il profilo fiscale dobbiamo sottolineare che anche per le società che fanno capo a centri di medicina estetica è prevista l’attribuzione del numero di partita Iva, ma trattandosi di medici la parcellazione andrà effettuata come quella già vista nel caso del centro polidiagnostico. Per il versamento dei contributi previdenziali i medici hanno una cassa specifica, si chiama Enpam: Ente Nazionale di Prevenzione e assistenza Medici e Odontoiatri. Il regolamento dell’Enpam stabilisce chiaramente quali medici possono iscriversi. Ne parleremo meglio la prossima puntata. Seguiteci.

Rosalba Mancuso

Fonti immagini:

medicinalive.com

simonagallo.it

]]> http://www.affaripropri.com/en/2011/07/aprire-un-centro-di-medicina-estetica-e-di-dimagrimento-quarta-parte/feed/ 1 http://www.affaripropri.com/en/2011/07/aprire-un-centro-di-medicina-estetica-e-di-dimagrimento-terza-parte/ http://www.affaripropri.com/en/2011/07/aprire-un-centro-di-medicina-estetica-e-di-dimagrimento-terza-parte/#comments Mon, 11 Jul 2011 11:59:54 +0000 figoli http://affaripropri.com/?p=12426 Sorry, this entry is only available in Italiano.

In previous episodes dedicated the opening of a craft laboratory, we focused on aspects relating to investment for start up costs of materials and training. In this new part, we continue to speak again of this activity, by analyzing other aspects to the success of the company.

OPEN AN ARTISAN WORKSHOP: THE PROMOTION

One of the things that certainly contributes to the success of the craft laboratory, is the advertising. The workshop of an artisan, is an activity that does not require large investments in advertising, because the real promotion is represented by word of mouth. The craft laboratory, are born in a highly frequented tourist centers, and then, staying in a passageway, is the most important form of advertising that allows you to bring back previous customers and win new ones.

The only efforts that the craftsman has to do, are in his skill, creativity and offering affordable prices. Another form of advertising is to sell it through the website of the creations, but this aspect is very secondary to the fact of having to find an area with high transit of visitors. A site with a minimum investment, allows you to sell their creations online to fans and collectors, but also to promote trade with companies who engage in the sale of craft items. Sales directly and those from the web, can live peacefully and coexist even in the case of a craft laboratory. The major peak of sales of such a laboratory, are recorded during the year dedicated to travel and holidays and during the marriage, or Christmas holidays, summer, Easter, when the flow of visitors is more intense, but also the period from April to September in which we organize weddings. Customers of a creaft laboratory, buy gadgets and souvenirs to take to their home or to buy the bonbonnieres for the wedding. In the first case, a slice of customers are foreigners, in the second, also by local customers. An important part of the turnover is related to the selling in the stores at wholesale household items, jewelry, shopping lists wedding.

PROMOTE AN ARTISAN BUSINESS : OTHER MODALITIES

One way to increase revenue and be heard is also to set up sales points furniture, or the stalls in fairs and exhibitions in the country, where tourists and passers can buy costume jewelry articles and linger to see ceramic and coffee cups. The conclusion of the sale is often linked to prices, that when competition is so much to be touched to the bottom (but not too much). With regard to the objects in glass, the sale prices ranged from a minimum of 6 to a maximum of 40 €. With regard, however, the terracotta objects such as vases, the rates range from a minimum of 18 € (small vessels) to a maximum of € 200 to larger ones. Vases and plates of considerable size, can cost as much as € 600. Ceramic plates are expensive, however, from 40 to 50 €. Then there are tiny trinkets that are used to make wedding favors, it starts at 2 € and you can also reach 9 € per piece. Rates are always inclusive of VAT at 20%. Let the rates of precious and bijotteria. A ring costs between 12 and 16 €, a bracelet from a minimum of 14 to a maximum of 30 €. The necklaces cost a minimum of 35 to a maximum of 120 €. A clock with quartz or amethyst bracelet costs 40 €. The earrings have a retail price ranging between 14 and 24 €. They are costs that allow cover the cost of purchasing raw materials and have a return. The personnel of a workshop is often represented by the only titular that adopts the legal form as a sole proprietorship. If it goes to the creations include the sale can take an employee (or job done). Many laboratories offer opportunities for internships and apprenticeships for young riders interested in learning the craft. So the staff costs, are not an expensive item for a workshop, I remain of the pension contributions which we discussed in an earlier episode dedicated to this sector of business. The workshops are funded through contributions and loans, some are paid, including a grant from the European Community. To check for notices of facilities in your region of residence you can visit the official website of the same, since many of these funds are managed by their own regions.

Source of some data:

http://www.marcellinaart.it/index.php?/vmchk/manufatti-in-cotto/vasi/vedi-tutti-i-prodotti.html

Rosalba Mancuso

Source images:

http://www.marcellinaart.it/index.php?/manufatti-in-cotto/vasi/91-vaso-con-uva.html

http://www.marcellinaart.it/index.php?/manufatti-in-cotto/vari-in-cotto/185-ovale-cotto.html

]]> http://www.affaripropri.com/en/2011/01/avviare-un-laboratorio-artigianale-quinta-parte/feed/ 0 http://www.affaripropri.com/en/2010/12/avviare-un-laboratorio-artigianale-quarta-parte/ http://www.affaripropri.com/en/2010/12/avviare-un-laboratorio-artigianale-quarta-parte/#comments Thu, 30 Dec 2010 08:59:11 +0000 figoli http://affaripropri.com/?p=9831 There are many training opportunities for people wishing to work in the world of business and craft workshops. For those who want to form them as a potter and consequently being able to open a craft laboratory , the choice is between the training courses offered by the regions and financed by the ESF (European Social Fund) or courses offered by Academies and Private Schools. Some of these academies and art schools, operate as institutions accredited to the region and can offer professional training courses free of charge, thanks to funding from the FSE.

OPEN A CRAFT LABORATORY OF POTTERY: THE COURSES

One example is the School of Art in Ceramics “Romano Ranieri” accredited by the Region of Umbria and offers basic courses in shaping and decoration, but also advanced courses in restoration, molding, painting, and plaster molds, as well as special courses like crystals on ceramics in the program by the end of September until October 2010. For more information, please visit this link: http://www.scuoladarteceramica.com/iscrizioni.php.La training in the arts and crafts can also be done through public schools, such as the Regional Institute of Art, present throughout the country. Through two-year courses and three years you can acquire skills and knowledge on the art of ceramics, painting, on the restoration, the tooling, the geometric design and manufacture of other commodities. Other courses for potters, you can find also in the link at the end of this article.

OPEN CRAFT LABORATORY OF GOLDSMITH: THE COURSES

For those who want to start a laboratory of jewelry or goldsmith’s workshop, or simply create jewelry with raw materials have already seen in previous episodes, the curriculum is equally broad. We report in this regard, the School of Goldsmith Ambrosiana in Milan which offers amateur and professional courses, such as those Chisel and overhang, Embedding, engraving, threading necklaces, courses jewelry design and gemology. The courses are not included and range from a minimum of 200 to a maximum of 2 000 €. Provided for payments in installments.

There are courses of jewelry that can cost up to € 20 000: http://www.scuolaorafa.com/corso-di-oreficeria-e-alta-gioielleria.php. These ancient arts and crafts that are a little ‘getting lost and whose rediscovery is an investment for an income in the future. Schools for goldsmiths of this type are in the most beautiful and famous cities like Florence. Here’s another link: http://www.perseoschool.it/corsi.html, the courses of this school are open to craftsmen and merchants in their work activities are having to handle gems and jewelry. This means that a good craftsman must match the initial training and appropriate professional training courses. For prices you should contact the school directly. Another school of Florence, at this link www.artiorafe.it, the school has won the contract in the province of Florence, which finances some training courses. Even the schools to learn the fascinating art of gold may in fact be financed by the regions and provinces, through the European Social Fund. And even the agency training “E. G. Ghirardi, “a school of goldsmiths founded in 1904, based in Turin and in training programs supported by the province of Turin. For free courses aimed at unemployed graduates and also paying courses, such as techniques for creating sustainable and ethical jewelry that can affect and be particularly useful to aspiring artisans who want to start a workshop for creating bijotteria. The cost is 660 €. The courses are offered to both adults and children in compulsory education, ie aged between 14 and 15 years.

An artisan who opened a craft laboratory at 25 years, can also expect 5 -6 years before joining the scheme (making maybe help from parents or from contributions to support the craft, which we will), while a craft laboratory that starts at 35 – 40 years can not afford to wait decades for full return from the expenditure made. These courses not only teach the art of gold and jewelry, make it possible to learn the techniques of running a business sector, because knowing how to win customers and beat the competition, it is essential to the success of the company. Useful advice to that effect may also be obtained by contacting trade associations. Associations goldsmiths and jewelers are within the province and it is likely that there is also in your local area, just search the Web for the words “association goldsmiths’ and you will find a list of local offices closest to you. The same goes even for groups of potters, who are part of the Confindustria industrial ceramics. Among the major national associations of artisans include the CNA, the National Confederation of Small and Medium Enterprises.

Rosalba Mancuso

Image source:

http://www.terraeacqua.net/corsi% 20ceramica.htm

http://www.ilgioiello.biz/artigiano_laboratorio.htm

Let’s talk about services in general and then the tertiary, and often the advanced services.

Open a service agency: the various sectors

When we talk about services, generally make the distinction based on the customer / consumer:

personal services

business services

although many services are directed to both private businesses. So it is a strategic company that mainly concerns the rules for the sale and management of the service and therefore its packaging.

For example, telephony and Internet services.

Open an agency to sell telephone services and ADSL: the search for customers

These are businesses that have a mandate to sell phone service and Internet.

The compensation that they receive is calculated in based on closed contracts and vary depending on the type of contract you are trying to sell, and naturally made by the agent.

The agent may be either the telecommunications company that enters into the contract directly, or in many cases, these contracts are subcontracted to other sales agents.

Sell telephone services and ADSL: how?

Since the commercial activities which have as their core business selling phone services, are organized to:

contact and acquire new customers;

manage and expand the base of clients held;

So, it should be equipped with a call center.

Often, these agencies manage these services (called) of bounding, directly within into its structure.

Sometimes or often, for some of the calls, subcontracting out these services to some call centers.

Making calls to sell telephone services : opening a call center?

We have heard some agencies, and the solutions that are adopted to handle outgoing calls are different and follow with an analysis of cost and of the convenience.

Some agencies, give in subcontracting out most or all of the work of ‘production’ of new contracts, making the cost of acquisition and marketing, a variable cost.

As we have already mentioned, are paid only contracts closed or in the case of phone calls to make appointments; the appointments are only paid in case of successful.

Appointments over the phone: the problems

It should be noted, unfortunately, a widespread habit on the part of many clients who is to contest the actual number of appointments.

That is, it happens that since the payment of invoices for the services provided by call centers, refer to the appointments that are occurred (successful then), it happens that many of clients, take advantage of the difficulties experienced by customers call center into verify whether the appointments actually took place. So, especially for the small call centers are not rare the complaints relating to alleged appointments never happened.

It continue with the next part with the deepening of the services sold by the various agencies.

sourse image :

precarinlinea.blogspot.com