Ideas for open a business: open a wine bar. Fifth part.

December 2, 2010 | Doing business

After examining other aspects necessary to start a wine bar and the features for an ideal location, let us take care of the arrangements for the sale of beverage that features the work of an enoteca, that is the wine.


Even among the traditional enotecas is becoming more widespread the practice of the selling online, or take advantage of the many capabilities of the web. Suffice it to say that the “wine online, search engine returns 560 000 results. That of selling online is a solution that involves less investment, because you can deprive yourself of the physical location and of the stock, as mentioned above, in the last episode, is essential for a local wine shop. To sell wines on line, it need a good online site for e-commerce and contacts with the major wine producers and wine cooperatives and wineries. In this case it will play only as a broker.

The bureaucratic aspects of the sale in count of other, it have already been treated for other topics of business. E ‘, however, likely that a real entrepreneur with a wine cellar, decides to also sell online to broaden the customer. In this case, the enoteca will have a real seat, one of his stock to preserve the wine, with a registered office in the VAT data will be reported on the Web site of the company dedicated to selling online. The cost of an online space to implement an e-commerce is really ridiculous, the only investment will be the cost of creating the database and website, organized by a web agency specialized.


On the Internet there are many free e-commerce platforms, some portals have a number of open source directories on the subject like this: where you can download free programs for accounting and billing and e-commerce platforms. The site of a wine shop online, like any other e-commerce portal, must have a large database containing the description, type, origin, date and cost of the product, in addition to the functions of the “basket” procurement, methods of payment and the registration card and user authentication client. As for the discipline of e-commerce indirectly, ie sales of products through use of mail carriers (as in the case of online sales of wine) the argument is rather complex because it has implications of a fiscal nature, on sales within the national, European and international customs duties and where there are tariffs in stages based on the amount of the asset in the transaction. The procedures are different depending on how is the transaction. Remaining in the field of e-commerce indirectly, that is, sale and delivery of goods by mail or courier will be considered following the VAT regime: if the seller and the buyer is Italian and other EU Member State and you issue an invoice without VAT ( DL331/93) if the seller is Italian and the buyer is an individual resident in an EU country will apply the procedure of distance sales, or VAT invoice, according to Italian law (in the seller’s country), if the price for the tax is less than € 79,534.67, while if it exceeds that figure was covered by the system of VAT EU country. If the sale is to an entity outside of the EU, it is exporting, and you issue an invoice without VAT in accordance with Presidential Decree 633/1972.

If the italian buyer is a private, it realizes the sell at distance, with application of VAT in Italy. If the distance sales in Italy do not exceed 27,888.67, the seller may pay the tax in its state. For the VAT in Italy, it must have a representative on site. If the seller is resident in non-EU countries and sells to Italian (both companies and private) they are importations and the payment of customs duties and VAT, is made in Italy presenting a special declaration, the form IM SAD. If the package is shipped a small amount is less than 22 euro, EU agreements stipulate that no taxes or customs duties. We wanted to linger a bit ‘on these aspects of direct sales on-line so that when you decide to sell online with a product like wine, from Italy to foreign or otherwise, you have clear ideas about how account the income generated by the asset.

Some data source:

Rosalba Mancuso

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